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By: Portals not so hot? at Ghost of Midnight

[...] Jarvis takes the New York Times to task today for an article that suggests AOL’s struggles as an internet portal are a [...]

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By: Steve Boriss

Right. What will matter increasingly is the ability of web sites to deliver relatively pure audiences of good sales prospects to specific advertisers. When that happens, online ads will be a lot more...

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By: National Shoe Retailers Association » Blog Archive » Big is over, portals...

[...] ] In its story about the latest failure of AOL to find a strategy, the Times repeats a bit of big-media conventional wisdom that should be abandoned: that big is where it’s at and portals are...

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By: Jens Lapinski

I agree with Jeff that size is actually not that important. What matters is that you offer your users something this is really compelling and preferably unique. This will cause users to visit your...

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By: Paolo

I couldn’t agree more! I actually better prefer the Google approach (let’s add on step by step new services = new ad space, outside of the old portal-frame). On an advertising perspective, I thing big...

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By: Mediarati:New Media News,Jobs,Events,Freelance Marketplace

[...] In its story about the latest failure of AOL to find a strategy, the Times repeats a bit of big-media conventional wisdom that should be abandoned: that big is where it’s at and portals are a...

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By: Joelle Kaufman

It’s not that big is past – but rather that there’s a new definition of big. I agree that impressions and placement are what matter in an online ad buy. Maximizing each buy is important –...

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By: links for 2007-08-22 : Blogging The News

[...] Big is over, portals are past Just because a site has 100 million users, that doesn’t mean 10o million people see your ad. It’s not TV. Repeat: It’s not TV. (tags: publicité web) [...]

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By: B is for Blog (By Bureau347) – Link-o-Rama #2

[...] Big is over, portals are past: If you buy 10,000 impressions, you can buy them on a big site or a bunch of small sites, it doesn’t matter. [...]

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By: Google hosts wire stories: Meh : William M. Hartnett

[...] Do newspaper sites’ inflated page view and other similarly simplistic audience aggregation stats, the only things likely to “take a hit” from the Google-AP deal, matter to anyone except the...

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By: Foleeo Weblog » Inform Is The New Sell

[…] http://buzzmachine.com/2007/08/20/big-is-over-portals-are-past/ […]

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